Mobi shared taxi in Kotohira is one of those small-town services that makes daily life feel ridiculously easy. If you are staying in Kotohira without a car, working remotely from Kotori, or just trying to do errands without planning your whole day around buses, Mobi is the best and simple solution.

In this guide, I’ll break down what Mobi is, how to use it in Kotohira, and the kinds of trips it’s perfect for when you want to explore beyond the busy main street.
Table of Contents
- Presentation of Mobi, shared taxi in Kotohira
- Using Mobi in Kotohira
- Where to go with Mobi
- Practical informations
- Conclusion
- FAQ
Presentation of the shared taxi Mobi
Mobi is an on-demand ride-sharing service built around a simple idea: instead of fixed bus timetables or expensive private taxis, you request a ride when you need it and share the vehicle with other passengers going in a similar direction.
“Mobi” as a concept is used in multiple places, including rollouts mentioned in larger cities and regions in Japan, and it has even expanded internationally in some form. That said, what matters for travelers is that Kotohira has its own dedicated version: Kotohira mobi.
Mobi Kotohira
Kotohira mobi operates across all of Kotohira Town and parts of Mannou Town, with 350+ virtual stops. The app guides you to the nearest one, usually a short walk of about 100 to 200 meters.
Mobi is part of the Kotobus Group led by Taijiro Kusunoki. This group includes Kotori Coworking and Hostel in Kotohira and Takamatsu.

Using Mobi in Kotohira
Mobi is designed for everyday movement: quick rides across town, shopping runs, gym visits, meetups, and those “I just don’t want to walk this far in the rain” moments.
How to use it technically
To use Kotohira mobi, you’ll typically do three things:
- Download the mobi app.
- Create an account by registering your email, confirming via the link you receive, and filling in your details.
- Choose a plan inside the app.
If you need help: Customer support is available by phone, and the Kotohira mobi page notes English support via the call center. You can also ask Kotori staff, they’ll be able to help you.
How much Mobi in Kotohira costs
Kotohira mobi uses simple, flat pricing (tax included):
- 30-Day Unlimited Ride Plan: 5,000 yen per person
- 1-Day Unlimited Ride Plan: 1,000 yen per person
- Per-ride option (One-Time Plan): 1,000 yen
How to use Mobi Kotohira when you need a ride

When you are ready to ride, the flow is straightforward:
- Pick your drop-off area first on the map (or search by address or building name).
- Select your pick-up point (your current location or another nearby virtual stop).
- Confirm passengers and trip details, then request the ride in the app.
- When the vehicle arrives, tell the driver your name to confirm.
Payment in real life
Payment depends on how you use Mobi:
- If you purchase in the app, the site says payment is handled by credit card through the app.
- If you are using the 1-day pass or the per-ride option, you can also pay cash inside the mobi vehicle.
- If you are on a subscription style plan, you’ll typically just show your in-app pass or membership screen to the driver so they can confirm you are covered.
Where to go with Mobi Kotohira
Mobi shines because it helps you use Kotohira like a local, not just like a visitor on the main approach to Konpira-san. It’s great for short-to-medium hops around the town area, especially when you are carrying groceries or you want to explore beyond the most touristic streets.

Here are a few common ways it fits into a stay in town:
- Shopping runs to supermarkets and daily-needs stores, especially when you do not want to haul bags back on foot.
- Gym visits and errands that are just far enough to feel annoying on a hot day or after work.
- Local craft and specialty stops, like popping over to places such as Hitotsubu Beads and other small shops that are not right on the main tourist flow.
- Food missions, including restaurants and udon spots, where you can move quickly between areas and try places you would probably skip if you relied only on walking.
Thanks to Mobi, you don’t have to leave your office at Kotori for too long!
Practical informations: recap
Service area: Kotohira Town and parts of Mannou Town
Stops: 350+ virtual stops, usually 100 to 200 meters walking distance
Hours: 7:00 AM to 10:00 PM, open year-round
Typical pricing: 1,000 yen per day pass, 5,000 yen for 30 days (tax included)
Payment: credit card via the app, plus cash onboard for the 1-day pass and per-ride option

Conclusion
Mobi shared taxi in Kotohira is one of the most convenient tools you can have during a longer stay. It’s fast, it’s simple, and it makes errands and everyday life feel lighter, especially if you are balancing work hours with exploring. For shopping runs, quick rides across town, and discovering restaurants and udon places away from the busiest streets, it’s genuinely useful.
If you are staying at Kotori and you want to make Kotohira your easy, walkable base without limiting yourself to the station area, Mobi is a great upgrade to your routine.
FAQ – Using Mobi in Kotohira
Is Mobi a taxi or a bus?
It’s closer to a shared taxi, but it behaves like an on-demand community shuttle. You request a ride in the app, and the AI routing decides the best way to group trips efficiently.
What are the operating hours for Mobi in Kotohira?
Kotohira mobi operates from 7:00 AM to 10:00 PM, open year-round.
Do I need the app to use Mobi?
Yes, you need the app for registration and booking.
How much does Mobi cost in Kotohira?
Common options are 1,000 yen for a 1-day unlimited pass and 5,000 yen for a 30-day unlimited plan (tax included). There is also a per-ride option for 1,000 yen.
Can I pay cash?
Yes, the Kotohira mobi site states you can purchase a 1-day pass with cash inside the vehicle, and the per-ride option can also be paid by cash or through the app.
Where can I go with Mobi in Kotohira?
You can ride within the service area covering Kotohira Town and parts of Mannou Town, using virtual stops spread around daily-life locations and local points of interest. You can see the map directly through the app.

About the author
Manon, is a digital nomad and content creator. She lives between time zones, works between getaways, and shares the beauty of this joyful mess.
